Job Details

Gorilla Mind (gorillamind.com) is a dynamic and rapidly growing E-commerce Fitness & health supplements brand centering around pre-workout, post-workout, protein, nootropics, energy drinks and other lifestyle products to empower individuals to optimize their mental and physical performance. We are seeking a motivated TikTok Marketing Specialist with a background in marketing, social media management, and content creation, specifically for TikTok. The ideal candidate will have experience in the fitness industry and a passion for fitness and wellness.

Key Responsibilities:

• TikTok management:
  
  • Own and execute TikTok-first content strategies that drive brand growth, community engagement, and conversion.
  • Create, edit, and publish engaging TikTok content that aligns with Gorilla Mind's brand voice.
  • Manage and enhance the TikTok affiliate marketing program.
  • Grow brand awareness by assisting and leading TikTok Live sessions on a consistent weekly basis. Must be comfortable with having an on-camera presence.
• TikTok Shop Affiliate Program
  
  • Manage the TikTok Shop Affiliate Program end-to-end - from recruiting creators to optimizing affiliate performance.
  • Develop a scalable system for outreach, onboarding, and briefing creators on Gorilla Mind products and messaging.
  • Manage the affiliate Discord channel.
  • Daily reach out to TikTok creators/affiliates for recruitment purposes.
  • Increase the reach and effectiveness of the TikTok affiliate program.
  • Build and maintain strong relationships with high-performing TikTok affiliates.
  • Provide affiliates with content packs, swipe copy, and talking points to increase conversion and brand consistency.
• Develop a content schedule for media channels and be responsible for creation of content to be posted.
• Collaborate with the marketing team to develop content ideas and campaigns that highlight our products and promote the fitness lifestyle.
• Assist in the execution of marketing campaigns and initiatives.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Conduct market research to identify trends and opportunities within the fitness industry.
• Interact with followers, respond to comments and messages, and build relationships with our online community.
• Analyze and report on overall TikTok performance, iterating rapidly based on insights.
• Identify and engage with influencers and brand ambassadors to amplify our reach and visibility.

Requirements:

• Located in the LA/Orange County area.
• 1-2 years of experience in marketing, social media management, or a related field.
• Have 1-3 years experience in TikTok content strategy, social video editing, or creator marketing (in-house or agency).
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Proven experience in creating and managing content on TikTok.
• Familiarity with TikTok Shop and affiliate outreach.
• Experience with tools such as CapCut, Canva, SproutSocial, and Adobe products is advantageous
• Prior experience in the fitness industry is highly preferred.

Compensation

The base salary range for this position is $50,000-55,000/year depending on experience. The total compensation package may include performance bonuses, benefits, and/or other applicable compensation plans.

At Gorilla Mind, we aim to provide all team members with competitive wages and salaries that are motivating, fair, and equitable. Actual compensation packages are based on several factors unique to each candidate, including, but not limited to, skill set, depth of experience, certifications, and specific work location.

Benefits:

• Remote work
• Paid time off
• 401(k) matching up to 4%
• Health Insurance
• Dental insurance
• Vision insurance
• Health savings account with company contribution
• Employee discounts

Location

• Remote in the LA/Orange County area