Job Details

About Us
Red Aspen is a beauty and cosmetics social-selling company dedicated to inspiring women to stand up, stand out, and stand together. We create high-quality, innovative products—including lashes, nail dashes, skincare, and cosmetics—while providing the tools, resources, and community that empower our brand ambassadors to build their own businesses.

As the team behind the brand, we are committed to fostering their success through innovation, education, and unwavering support. Proudly female-founded, we are guided by our core values—curious, courageous, fulfilled, and playful—cultivating an environment where creativity thrives, challenges are embraced, and success is shared.

Job Purpose

Reporting directly to the COO, the Director of Digital Sales & Marketing (DMS) is the steward of Red Aspen's Acquire → Experience → Retain flywheel across ecommerce, CRM, and performance media. You will own strategy and day-to-day execution for CRM, PPC, and Paid Social . With success, the role will broaden to also include overseeing SEO, site-experience, conversion-rate optimization, and the wider channel mix.

Success in this role hinges on a sharp analytics mindset that turns customer insights into on-brand, conversion-driving messaging. The work is multi-faceted and fast-evolving, demanding a data-driven yet creative marketer who can communicate clearly, inspire cross-functional partners, and scale sustainable growth that over the long term amplifies our Brand Ambassadors' success.

Key Responsibilities

• Lead, coach, and develop a team of 1 teammate, 2 cross-functional teammates, and 4 contractors.
• Establish clear OKRs that ladder to the department's North Star pillars: Customer Acquisition, Experience, and Retention.
• Model servant leadership—removing blockers, sharing wins, and aligning efforts with Red Aspen values.
• Oversee a 700k to $1 million budget
• Define channel mix and budget allocation across paid social, search and email/SMS.
• Partner with Brand Ambassador leadership to create campaigns and digital assets that drive incremental field revenue (≥50 % online uplift vs. 2024 baseline).
• Oversee day-to-day strategy and execution of Email/SMS campaigns to hit segment targets for: Brand Ambassadors, returning customers, new customers and lapsed customers.
• Oversee day-to-day strategy and execution of Paid Media campaigns to meet internal new customer and ROA targets.
• Partner with analytics to operationalise the upcoming multi-touch attribution model; use insights to re-allocate spend each quarter.
• Maintain real-time dashboards for CAC, AOV, CLTV, ROAS, subscription penetration, and ambassador-sourced traffic.
• Translate data into concise readouts and recommendations for the executive team.
• Collaborate with GTM to execute on seamless product launches and promotions.
• Manage key agency/technology partners (e.g., paid media, ESP/SMS, CRO) within budget and performance guidelines.

Qualifications

• 8-10 years progressive experience in digital marketing/ecommerce with 3+ years leading teams; experience in beauty, CPG, or social-selling a plus.
• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• Demonstrated success driving the A-E-R flywheel—acquisition, site/app experience, and retention strategies.
• ROI/KPI-obsessed: comfortable setting ambitious targets, interpreting data, and acting quickly on insights.
• Strong collaborator able to balance direct-to-consumer tactics with the needs of an independent sales force.
• Excellent communication, project-management, and presentation skills; thrives in a fast-paced, playful culture.
• Medical, Dental and Vision insurance offered
• Short-term disability covered
• 401(k) match
• Paid Time Off, Paid Holidays, and Floating Holiday
• Mission with meaning: empower women entrepreneurs.
• Growth runway: lead a high-impact function pivotal to the company's long term growth.
• Competitive salary, benefits, product perks, and professional-development stipends.
• Cover letter is required with your resume.
• Please ensure that your resume and/or cover letter includes at least two examples of campaigns or initiatives where you led part or the whole full acquisition-to-retention cycle.
• Please ensure that your resume includes demonstrated/measurable success metrics.

The pay range for this role is:

150,000 - 175,000 USD per year (Red Aspen Headquarters)