Job Details

Digital Marketing Analyst at Zoom in Boise, Idaho, United States Job Description What you can expect As a Digital Marketing Analyst, youll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. Youll influence strategy, improve Return on Investment, and drive measurable results across the organization. About the Team Were a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action. Responsibilities + Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness + Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention + Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning + Evaluating marketings impact on revenue and pipeline to inform data-driven budget allocation and investment strategies + Translating complex data into clear narratives and recommendations for senior executives and key stakeholders + Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making What were looking for + Hold a Bachelors or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy + Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies + Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes + Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives + Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems + Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have Salary Range or On Target Earnings: Minimum: $126 500,00 Maximum: $276 700,00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualificat To view full details and how to apply, please login or create a Job Seeker account